The Hero U-17 Women’s Championship 2019, organized by Football Sports Development Limited (FSDL) and Reliance Foundation, will get underway from Monday, November 11, 2019 in Kalyani, West Bengal. The tournament was announced earlier this year by FSDL Chairperson Mrs. Nita Mukesh Ambani while addressing the Hero Indian Super League (Hero ISL) club owners' meet, which was also attended by All India Football Federation (AIFF) President Praful Patel.
Football Sports Development Limited (FSDL) along with Star Sports, India’s leading sports broadcaster, have also launched the campaign #GroundsKnowNoGender for the tournament. The campaign for the HERO U-17 Women’s Championship looks to build interest in women’s football in the country as a build up to the 2020 FIFA U-17 Women's World Cup to be held in India. The new TVC on Hero U17 women’s football championship #GroundsKnowNoGender conceptualized by the in-house Star Sports creative team celebrates the talent of young Indian girls who have an interest and passion for football.